The Festival of Lights is another great proof that investing in events is not a cost, but an investment

first_imgAfter a great success with Advent in Zagreb, which last year generated about 500 million in tourist spending, the Zagreb Tourist Board has adopted a new tourist product, the Festival of Light,  which in its second edition was even larger, of better quality and more substantial. The Festival of Lights is another great proof that investing in events is not a cost, but an investment, which attracted more than 100.000 visitors and generated a large tourist consumption through four days of maintenance. The fact that the Festival of Light is a complete success and has the potential to be another major tourist event that generates the motive of arrival is shown by the fact that during the Festival of Light Zagreb, according to the Zagreb Tourist Board, 28% more arrivals and 44% more overnight stays. Exclusively because of the Festival of Light. Compared to last year’s period of the Festival (from 15 to 18 March), when the Tourist Board organized this event for the first time, this year there were 10.652 arrivals and 21.592 overnight stays in four days. In the mentioned period, there were 3.032 domestic tourist arrivals (growth 32%) and 7.620 foreign tourists (growth 26%), and the most numerous were guests from South Korea, Italy, Bosnia and Herzegovina, the USA and Germany. Out of the total number of overnight stays, domestic tourists realized 5.094 (growth of 30%), and foreign tourists 16.498 (growth of 48%).Recognition of the profession for the Festival of Lights At the recent conference on events and marketing in Slovenia – Conventa Crossover, a project of the Tourist Board Zagreb Light Festival won the award as the best B2C event. About 2018 events in three categories competed for the Conventa Best Event Award 40, of which the Festival of Light won as the best event intended for a wider audience. “The results that Zagreb achieves and the awards we have won prove that our city is an attractive destination all year round, both for vacationers and business guests. Namely, at the beginning of August, Zagreb won the Meeting Star Award as the best congress destination chosen by Kongres Magazine, and the award for the Zagreb Light Festival is an additional incentive to continue, with partners, to develop numerous events to make our visitors’ stay in Zagreb as pleasant as possible. and better. ” pointed out the director of the Tourist Board, Mrs. Martina Bienenfeld.In the first eight months, Zagreb recorded a growth of 9% in arrivals and 11% in overnight staysAccording to the Zagreb Tourist Board, u August The number of arrivals in the capital of Croatia increased by 9% (163.731), and the number of overnight stays by as much as 10% (279.726) compared to the same period last year. Thus, in August, the most numerous guests were from Spain, followed by guests from Italy, Germany, South Korea and the United States. In overnight stays, guests from Italy, Spain, Germany, the USA and South Korea are in the first five places.Zagreb recorded an increase in the first eight months, to be exact from January to August 908.067 arrivals and 1.638.061 overnight stays were realized, which is an increase of 9% in arrivals and 11% in overnight stays. In the first eight months, most overnight stays were made by guests from the USA, followed by guests from Germany, Korea, Italy and Spain. Guests from South Korea, the USA, Germany, Italy and China are in the first five places.last_img

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