The Festival of Lights is another great proof that investing in events is not a cost, but an investment

first_imgAfter a great success with Advent in Zagreb, which last year generated about 500 million in tourist spending, the Zagreb Tourist Board has adopted a new tourist product, the Festival of Light,  which in its second edition was even larger, of better quality and more substantial. The Festival of Lights is another great proof that investing in events is not a cost, but an investment, which attracted more than 100.000 visitors and generated a large tourist consumption through four days of maintenance. The fact that the Festival of Light is a complete success and has the potential to be another major tourist event that generates the motive of arrival is shown by the fact that during the Festival of Light Zagreb, according to the Zagreb Tourist Board, 28% more arrivals and 44% more overnight stays. Exclusively because of the Festival of Light. Compared to last year’s period of the Festival (from 15 to 18 March), when the Tourist Board organized this event for the first time, this year there were 10.652 arrivals and 21.592 overnight stays in four days. In the mentioned period, there were 3.032 domestic tourist arrivals (growth 32%) and 7.620 foreign tourists (growth 26%), and the most numerous were guests from South Korea, Italy, Bosnia and Herzegovina, the USA and Germany. Out of the total number of overnight stays, domestic tourists realized 5.094 (growth of 30%), and foreign tourists 16.498 (growth of 48%).Recognition of the profession for the Festival of Lights At the recent conference on events and marketing in Slovenia – Conventa Crossover, a project of the Tourist Board Zagreb Light Festival won the award as the best B2C event. About 2018 events in three categories competed for the Conventa Best Event Award 40, of which the Festival of Light won as the best event intended for a wider audience. “The results that Zagreb achieves and the awards we have won prove that our city is an attractive destination all year round, both for vacationers and business guests. Namely, at the beginning of August, Zagreb won the Meeting Star Award as the best congress destination chosen by Kongres Magazine, and the award for the Zagreb Light Festival is an additional incentive to continue, with partners, to develop numerous events to make our visitors’ stay in Zagreb as pleasant as possible. and better. ” pointed out the director of the Tourist Board, Mrs. Martina Bienenfeld.In the first eight months, Zagreb recorded a growth of 9% in arrivals and 11% in overnight staysAccording to the Zagreb Tourist Board, u August The number of arrivals in the capital of Croatia increased by 9% (163.731), and the number of overnight stays by as much as 10% (279.726) compared to the same period last year. Thus, in August, the most numerous guests were from Spain, followed by guests from Italy, Germany, South Korea and the United States. In overnight stays, guests from Italy, Spain, Germany, the USA and South Korea are in the first five places.Zagreb recorded an increase in the first eight months, to be exact from January to August 908.067 arrivals and 1.638.061 overnight stays were realized, which is an increase of 9% in arrivals and 11% in overnight stays. In the first eight months, most overnight stays were made by guests from the USA, followed by guests from Germany, Korea, Italy and Spain. Guests from South Korea, the USA, Germany, Italy and China are in the first five places.last_img read more

Wednesday people roundup

first_imgbfinance – Navneet Maheshwari has joined the London-based consultancy in its Middle East office located in Dubai. Maheswari joins from NASDAQ Dubai and will take up a senior consultant role with responsibility for client relations and new business across the Middle East. Mashehwari has worked at Partners Group in its Switzerland and Middle East offices, and investment company The Chatterjee Group and PwC in India.MyCSP – The mutual joint venture between the UK government, Equiniti and former public sector employees is set to expand its operations with 50 more hires. Headquartered in Liverpool, MyCSP provides administration services for public sector organisations. It is now seeking expansion among its IT, project management, team management, compliance and administration teams. AXA IM, MFS IM, Sustainalytics, GVO IM, bfinance, MyCSPAXA Investment Managers – Madeline Forrester has left the French asset manager’s UK office as head of UK institutional and is currently on gardening leave. Forrester, who joined the firm in November 2011, is set to join MFS Investment Management’s London office later this year in a similar role. Forrester joined AXA as head of institutional sales after spending 16 years with Threadneedle Asset Management.Sustainalytics – Gary Hewitt is joining the ESG research and analysis provider to lead the development of new products in corporate governance data research. Hewitt is former head of governance research at GMI Ratings and also held roles in research at Towers Watson and proxy advisory firm Institutional Shareholder Services. Sustainalytics said Hewitt’s product development aim was to provide services complementing and enhancing existing solutions.GVO Investment Management – Adam Khanbhai has joined the firm within its investment team as a research analyst. Khanbhai joins the London-based asset manager from OC&C Strategy Consultants, where he worked for six years in due diligence for strategy projects in private equity. His new role will see him providing analysis on investee companies for the investment team.last_img read more