In 2016, the Congress Citadel of Florence, Firenze Fiera, welcomed more than 77,000 congress delegates and over 44,000 conventions. Firenze Convention & Visitors Bureau (FCVB) presented 55 bids to host international congresses and 10 of these have been actually won.FCVB reports that in the next years, the 10 won bids will have an economic impact of 4,850,000,00 Euros in terms of services such as room nights booked, transports and facilities for all congresses participants. Although, the congresses acquired during past years that have been hosted in 2016 contributed for more than 16,000,000,00 Euros.Incentive events and conventions represent another success for FCVB. Out of the 340 requests received from corporate companies for conventions, product launches and meetings, over 200 have been confirmed. After the Destination Wedding Planner Congress hosted in Florence in April 2016, the new company division Tuscany for Weddings (opened in 2015) managed over 40 requests between international and Italian weddings.Overall these results generated an increase of two percent in respect to 2015. In 2016, FCVB acquired two congresses with a large number of participants with 5,000 delegates won in 2012 and Heart Failure, with more than 6,000 people, won in 2014.“Our new subvention plan, the strong synergy between the main MICE players of the territory and the partnership with the Municipality of Florence make our destination a strategic choice for congresses and events. We are now an important competitor for other European destinations,” affirmed Carlotta Ferrari, Director, FCVB.Florence introduces the new subvention plan for international conferences to be held in the city. The subvention plan will have a maximum value of 60,000,00 Euros. It is meant to support Florence bids for new International conferences that must be applied for during the bidding stage. This big result has been achieved due to the synergic work of FCVB and its main members.