Red Cross recruits 3,500 new online donors following Iran earthquake

first_img Tagged with: Digital Research / statistics Technology Howard Lake | 19 February 2004 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Red Cross recruits 3,500 new online donors following Iran earthquake The tools are also being used to track the results of search engine marketing activity by the British Red Cross.center_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.  27 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The British Red Cross’s Iranian earthquake appeal of December 2003 generated online donations from 3,500 new donors.The appeal was launched on 26 December 2003 following the earthquake that devastated the town of Bam and surrounding areas.According to Revolution magazine, the Red Cross is analysing the motives and activities of these donors using RedEye’s visitor identification and customer profiling tools. These enable the charity to detect patterns with a view to being able to segment the donorbase in the future to send targeted appeals and messages. Advertisementlast_img

Leave a Reply

Your email address will not be published. Required fields are marked *