How to target the mass affluents

first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 16 July 2002 | News Read Targeting the ‘mass affluents’ by Nicola Hill at SocietyGuardian. How to target the mass affluents Delegates at the Institute of Fundraising’s Convention heard how to target the “mass affluents” who earn more than £50,000.Six per cent of the UK’s population can be described as the “mass affluent” because their earn £50,000 or more a year. Delegates at the Institute of Fundraising’s Annual Convention learned a little more about these valuable potential donors from Billy Nelson, a researcher at the Future Foundation.The Future Foundation’s research has found that many of these wealthy people do not regard themselves as wealthy. So the style of fundraising approach is critical. For example, suggesting that they donate shares is unlikely to excite their interest, at least according to the Future Foundation’s analysis of their typical lifestyle. Advertisement  15 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img

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