Some of Malaysias highlighted events currently be

first_imgSome of Malaysia’s highlighted events currently being promoted to travel agents include-Visit Sarawak campaign – “More to discover”11th anniversary of the UNESCO listing of the township of Melaka (Former Dutch Colony)Hosting the 5th United Nations Tourism Convention (Date to be confirmed)Kuala Lumpur Fashion Week end of AugustPenanag International Food Festival – April 201925 partners were represented at the night’s roadshow from industry sectors including hotels, resorts, amusement parks (LEGOLAND), historic fishing villages, and the national carrier, Malaysian Airlines. The evening’s formalities concluded with a dinner, hosted by the Tourism Council of Malaysia and attended by the travel agents and travel media. The Roadshow continues on to Melbourne, Perth and Auckland in the coming days. Of last year’s international tourism figures of 25.8 million, 351,500 visitors were from Australia, an increase of 0.1 per cent on the previous year. Australians spend an average of 6.2 nights in Malaysia. While this was an achievement, the Director General acknowledged, “… the Australian market is now truly in our sights.”With 121 flights per week to Malaysia from Australian cities, across three major carriers, and availability of 32,565 airline seats per week, the Director General affirmed Tourism Malaysia’s objective to increase Australian visitor numbers to 1.5 million in the 2019-2020 period. On Tuesday night, at the Radisson Blu Plaza Hotel in the heart of the financial district of Sydney’s CBD, Tourism Malaysia unveiled its latest campaign to trade media, partners and guests. The organisation’s new Director General, Datuk Musa HJ. Yusof, articulated the campaign strategy, aimed at attracting more Australian tourists to Malaysia in 2019-2020.Pledging a commitment to working more closely with Australian travel and tourism industry players, the Director General emphasised the country’s current political stability, Malaysia’s diverse culture, and vast improvements to its tourism infrastructure as key messages for attracting more Aussie visitors. Highlighting Malaysia’s commitment to eco-tourism and sustainability, coupled with its culinary delights (thanks to the country’s culturally diverse population of Chinese, Indians and Malays), the Director General said Malaysia should be on everyone’s bucket list, and offered much to re-capture the Australian tourism market, which in the last year has dropped to 13th spot on the international visitor arrivals by country list. center_img australianscampaignMalaysiaTourism Malaysiavisitorslast_img read more