Despite all the ways enterprises can slice customer data, they’ve struggled mightily to put the pieces together into a coherent customer profile.This past September, Microsoft, SAP, and Adobe announced they’re taking on that unglamorous challenge with their Open Data Initiative. In what’s widely seen as a challenge to Salesforce’s dominance of the customer relationship management market, the three tech giants are partnering on a one-stop model that exchanges and enriches customer data between previously siloed systems.“Microsoft, Adobe and SAP understand the customer experience is no longer a sales management conversation,” SAP CEO Bill McDermott said in a joint press release. “CEOs are breaking down the silos of the status quo so they can get all people inside their companies focused on serving people outside their companies. With the Open Data Initiative, we will help businesses run with a true single view of the customer.”One View; Many ObstaclesOn the surface, creating a “true single view of the customer” may not sound like much of a challenge for companies with terabytes of customer data. But the truth is that up to 73 percent of companies’ data is never even analyzed.Why is so much data gathering dust? Departments within the same company often went digital at different times while using different tools. At the same time, many of the software companies that serve them refused to collaborate with competitors. The result has been a twofold headache of incompatible systems and department-specific data depots.Take sales and marketing, which should share data about everything from customers’ pipeline progress to lifetime value projections. Sales went digital first by a wide margin: Salesforce was founded way back in 1999, one of the first SaaS tools on the market. Almost no marketing technologies debuted for more than a decade afterward, with just 150 on the market by 2011. By then, most sales teams already had their own systems humming along and were woe to change for the sake of another team.Unfortunately, because the marketing technology space is so young, tools tend to have few functions and even less intercompatibility. Given that the average enterprise uses 91 separate marketing technology solutions, just 9 percent of marketers report they’ve managed to construct a fully functional marketing stack — much less hook those 91 tools up to their sales software.Why Compatibility CountsThe firms behind the ODI see that siloed data and platform compatibility are two challenges that cannot be separated from one another. Equally intertwined are the benefits businesses realize by solving them:1. Streamline the customer experience.Although eight in 10 customer experience leaders say their company will soon compete “mostly” or “entirely” on the basis of their company’s CX, just 22 percent of them report they exceed customers’ expectations. But if companies see CX as so central to their business strategy, then why can’t they deliver experiences they know customers want?In a blog post about the ODI, Brad Rencher, EVP and general manager of Adobe’s digital marketing business unit, blamed not a lack of data, but lacking data accessibility. “Companies looking to transform customer experiences need customer data that is real-time, intelligent and predictive, to deliver relevant and personalized customer experiences at scale,” Rencher wrote.2. Break down compliance barriers.One of the biggest headaches of siloed data became immeasurably bigger this past May, when the European Union’s General Data Protection Regulation (GDPR) went into effect. In order for compliance professionals to know exactly what data they have on which customers, they must be able to search across departments, tools, and data storage schemes. And if a customer requests that his or her data be expunged, compliance professionals need to know that no “rogue” deposits remain after clearing known databases — no small feat, given that two-thirds of companies have such hidden depositories.But U.S. companies that don’t deal with EU consumers’ data aren’t off the hook. Sweeney Williams, Vision Critical’s senior director of security, privacy, and compliance, argues the ODI can help companies prepare for similar compliance challenges coming to the California market. “One underappreciated side benefit [of the ODI] is its potential to enhance a company’s ability to act on data requests, such as those required under GDPR and the California Consumer Privacy Act,” Williams points out.3. Simplify data security.For the same reason fortresses are tight nests of structures rather than separate clumps, companies make data security radically simpler when they store their consumer data all in one place: Data silos must each be guarded with their own set of access controls and security protocols.Companies that sign onto the ODI will rely on a common data lake within Microsoft Azure. To help them defend it, Microsoft revealed alongside the initiative that it would be building its cybersecurity reporting feature, Secure Score, into Azure’s Security Center to protect hybrid cloud data. “I’ve been bullish on Secure Score since its unveiling — I’ve long held that the enterprise needs a proper, standardized security benchmark system,” security analyst Patrick Moorhead wrote in Forbes.Microsoft, Adobe, and SAP may be selling their Open Data Initiative on the promise of comprehensive customer profiles, but its impact goes far beyond marketing and sales. Data silos threaten not just the customer experience, but also an enterprise’s own efficiency, compliance, and security. The ODI may not be a sexy project, but its sponsors know it’s the one enterprises sorely need. Leveraging Big Data that Data Websites Should T… Internet of Things Makes it Easier to Steal You… Related Posts How Data Analytics Can Save Lives AI: How it’s Impacting Surveillance Data Storage Tags:#compliance#customer experience#CX#data#data security#data silos#database#GDPR Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content development. Deanna RitchieManaging Editor at ReadWrite
One little known audio tool in Final Cut Pro X is Match EQ, a quick way to match sound properties from one clip to another.Ever sat down to edit and had major audio inconsistencies from shot to shot? Maybe a scene was recorded over the course of a few days and something about the audio setup changed each day. Perhaps two different sounding mics were used to capture the audio from multiple characters or interviewees.Inconsistencies in the sound of your audio is not only unprofessional, it’s terribly distracting. You could manually tweak the EQ of the different audio clips to try and obtain a common sound. For Final Cut Pro X users however, there’s a better way.The Final Cut Pro X Match EQ function takes much of the ‘guess work’ out of matching the audio between shots. Taken from Apple’s more robust Logic audio software, Match EQ quickly applies the audio qualities of one clip to another.In the following video tutorial Sam McGuire from CreativeCow.net, you’ll see that using Match EQ in FCPX is almost as easy as copying the audio qualities of one clip and pasting them on to another. Of course, there’s more complex customization you can apply (smoothing, modifying frequencies, etc), and Sam will touch on those adjustments as well.The audio tools in Final Cut Pro X are far superior to previous FCP versions, with Match EQ being a robust and welcome addition.
Children wade through a waterlogged road after heavy rain at Rajendra Nagar. An overcrowded boat ferries people in high current on the flooded Ganga at Digha Ghat in Patna. An overcrowded boat ferries people in high current on the flooded Ganga at Digha Ghat in Patna. Security personnel rescue NCC cadets stuck in a waterlogged camp after heavy rain at Rajendra Nagar. Security personnel rescue NCC cadets stuck in a waterlogged camp after heavy rain at Rajendra Nagar. A view of submerged tracks at Patna Junction. Fishermen catch fish in the flooded river Ganga in Patna. A rickshaw passes through a flooded road in Patna. In addition, police in the adjoining district of Jehanabad confirmed the death of a three-year-old girl who was crushed to death when the wall of an old house, adjacent to a street where she was playing, caved in.On Sunday, 18 deaths were reported from across the state in mishaps attributed to the torrential rainfall.Unconfirmed reports, however, put the death toll at more than 30.The disaster management department said that the state government has urged the Indian Air Force to send a helicopter for air-dropping of food packets and other relief material in marooned areas.Deputy Chief Minister Sushil Modi, whose own residence was affected by the deluge, was seen doing the rounds of the city clad in a T-shirt and shorts, and issuing instructions to officials.The district administration has ordered closure of all schools till October 1 as a preventive measure and warned of strict punishment to those who violated the direction and “put the lives of teachers and students at risk.”District Magistrate Kumar Ravi has said that sump houses were working round theclock to flush out water from inundated streets and pointed out that “a not too high” water level in the Ganga meant that there would be no problem of reverse flow.Motorcyclists were seen driving through knee-deep waters after covering the silencers of their two-wheelers with plastic bottles and pipes inserted to allow emission of fumes without water entering the exhaust pipes.At some places, people living in houses situated on either side of a street helped each other with items of daily use which were rolled down on unfurled ‘gamchas’ (a thin towel), corners of which were held by people standing atop boundary walls.Patna Nagar Nigam personnel, donning yellow raincoats, could be seen at various spots trying to unclog the manholes that have been choked by polythene and debris a common sight in the city which has witnessed unregulated construction which has contributed to the water-logging.Chief Minister Nitish Kumar had spoken to P K Mishra, Principal Secretary to the Prime Minister, on September 21 urging him to take steps to check the water level in the Ganges here which had then risen to alarming levels.More than a million cusecs of water were subsequently released through the Farakka barrage downstream.Social media has been abuzz with the heart-rending image of a rickshaw-puller who broke down upon being caught in chest-deep water, unable to pull out the vehicle on which he depended for a living.In the video, a couple apparently living on the upper story of an adjacent house can be heard asking the hapless man to rush to a safer spot, assuring him that they will keep a watch on his cycle rickshaw until the water subsided and he was able to take it back. Bihar Chief Minister Nitish Kumar inspects the rise in water level of the Ganga river,in Patna on Thursday, (This photo has been released by I & PRD,Bihar Govt). Fishermen catch fish in the flooded river Ganga in Patna. People wade through a waterlogged road after heavy rain at Rajendra Nagar in Patna. Patients leave NMCH in Patna after waterlogging in the hospital. Children wade through a waterlogged road after heavy rain at Rajendra Nagar. An overcrowded boat ferries people in high current on the flooded Ganga at Digha Ghat in Patna. Bihar Chief Minister Nitish Kumar inspects the rise in water level of the Ganga river,in Patna on Thursday, (This photo has been released by I & PRD,Bihar Govt). A rickshaw passes through a flooded road in Patna. Patients leave NMCH in Patna after waterlogging in the hospital. After being pounded by heavy rain over the weekend, most parts of the Bihar capital remained submerged even as the state-wide death toll mounted to 25.In Patna, there has been a let up in rainfall since morning though the sky is overcast and the IMD has predicted showers later in the day.According to the state disaster management department, six casualties have been reported from Gaya district where five persons were buried alive in a wall collapse while another person was drowned in a river which was in spate because of incessant rains. People wade through a waterlogged road after heavy rain at Rajendra Nagar in Patna. A view of submerged tracks at Patna Junction.