The new rules of millennial marketing

first_img 28SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Up to this point, there has not existed a more complex generation than Millennials. Not only are they the largest generation by population size, which has tremendous influence on their role as the leading consumers today, but the environment in which they were raised has cultivated an entirely new approach to their values and way of life. These 75 million individuals grew up in an age of technology and global connections — where handwritten letters only exist in romantic movies and kids learned how to navigate an iPod before learning how to tie their shoes.With this, unlimited access to diverse knowledge, ideas and experiences is made available to them. This is a generation of ideas and personal choice. This independent generation is all about making their own decisions and customizing things to suit their values, needs and desires. When it comes to marketing, Millennials know what they want, and won’t settle for anything falling short of their expectations. Financial institutions are forced to reevaluate their marketing strategies in order to win the attention and loyalty of this generation.To help organizations recalibrate their strategy when targeting Millennials, a white paper from Michigan-based ad agency Brogan & Partners provides eight guidelines marketers need to keep in mind. Below you’ll find a summary for five of these new Millennial marketing rules. continue reading »last_img read more

UK Schedules Offshore Wind Trip to Belgium

first_imgDepartment for International Trade (DIT) Belgium is organising an event to brief UK companies on the supply chain opportunities of the Mermaid, Seastar and Northwester 2 offshore wind farms.On the event, which will be held on 24 and 25 January, 2018, in the NIE Office in Brussels, the participants will have a chance to meet with the developers, contractors and manufacturers involved in the projects.In addition, the participants will get an insight from the Belgian stakeholders in the supply chain strategy, procurement process, project timelines and collaboration opportunities in other projects in Europe, such as in Germany, France, UK and Ireland.There is no participation fee, but attendance is subject to registration by completing the application form.UK delegates will need to pay for their own travel and hotel costs and incidentals, while DIT will cover event organisation costs, lunches and networking receptions.The deadline for applications is 22 December, 2017.The Belgian developers Parkwind, InControl and Otary recently reached an agreement with the Belgian government on a price of EUR 79/MWh as part of the government’s support scheme.The 224MW Northwester 2, 246MW Seastar and 246MW Mermaid will be built between 2018 and 2020 and for a much lower level of support than previous wind farms.last_img read more