Related Articles Share Share StumbleUpon Argyll orders full compliance makeover with TruNarrative August 17, 2020 BetInvest: The benefits of separating esports betting markets August 7, 2020 Submit Sky Sports grows American football offering with NFL channel August 14, 2020 Stuart TillyHaving launched US sports focused betting brand RedZoneSports.com last month, SBC caught up with Argyll Entertainment CEO Stuart Tilly to discuss the challenge of developing a real US sports betting proposition for UK betting consumers.In an industry lacking product and market diversification, RedZoneSports may be this year’s most interesting new bookmaker proposition…______________________SBC: Hi Stuart, you have launched RedZoneSports as a US sports specialist bookmaker for UK bookmakers. How does Argyll define a real US sports proposition for UK betting consumers? Stuart Tilly: Our company’s mission is to offer themed, entertainment wrapped and reward led gaming destinations targeting a ready made and well established captive audience. With RedZoneSports, our “theme” is US Sports and therefore our aim is to directly target those interested in US sports in the UK and interact with them through a constant stream of relevant, authentic and exclusive content which we hope engages that audience at every stage of their life cycle with us. So for a US sports fan that means bespoke markets and best prices on NFL, basketball and other North American sports. All our promotions, prize competitions and content will be geared towards US sports and US culture more generally, whether that’s tickets to the Superbowl, exclusive invites to Thanksgiving parties or access to audio, video and written content focussing on US sports.SBC: Prior to the launch of RedZoneSports, what research did your team undertake with regards to US sports trends by UK consumers? ST: Well, it certainly helps having a US parent company.But it’s clear to see the rising popularity of US sports and its following in the UK. We’ve had three sell out NFL games hosted in London this year, with the League hoping to establish a UK franchise by 2022. With TV viewing figures also growing sharply for all the major US sports it’s clear there’s a strong appetite that’s only going to get stronger over time.SBC: How has the Argyll team, had to define and redevelop its sports betting product in order to meet US sport fan expectations? ST: To offer best prices, we had to ensure we had the best trading expertise and we believe in Stephen Baumohl, our Vice President of Trading and previous Head of US Sports at Sporting Index, we’ve got the best man for the job.For those fans originally from the US and now living in the U.K., interestingly there’s actually an element of education to give reassurance that gambling is a fully legal and regulated form of entertainment in the U.K.But generally speaking, UK fans of US Sports are fans of all sports so the same marketing techniques are just as applicable. Whatever the genre, we aim to take each brand or theme’s message to an already engaged and passionate audience through directly relevant, authentic and entertaining content.SBC: Can you detail some insight on running a sportsbook that focuses on very distinct sports; American football, Basketball, Baseball, Ice Hockey etc…how do these unique sports effect your product offering?ST: From a general platform and product perspective, the fact it’s US sports vs any other sport doesn’t make a huge difference. Our unique differentiators are the prices and range of markets we offer, the high limits we’re willing to extend to all customers and our ability to captivate our audience with an additional layer of relevant content, promotions and rewards.SBC: As an asset how do you see RedZoneSports developing its product and offerings in the coming months? ST: With the NFL season in full swing we’ve focused our initial launch around this. However, we’ll be expanding our market offering to include countless bespoke and custom betting opportunities on all US sports whether that’s the traditional big four, or other sports like Soccer, NASCAR and UFC. We’ll also be looking to expand our games offering to include US sports themed virtuals, fantasy sports and other new and innovative game offerings. We also have an exclusively commissioned US sports podcast airing very soon and we’ll be looking to expand upon that with other content over the coming weeks and months._________________Stuart Tilly – CEO – Argyll Entertainment
OFFSEASON PREVIEW: How will injuries affect Warriors’ plans?Game 6 wasn’t just about losing the chance at a three-peat, though — this may be the end of the Warriors dynasty as we know it.Kevin Durant and Klay Thompson are about to enter free agency, but Durant’s ruptured Achilles and Thompson’s torn ACL could rule them out for the entire 2019-20 season regardless of where they land. DeMarcus Cousins and Kevon Looney will be unrestricted free agents as well. Shaun Livingston could consider retirement.This team will have Stephen Curry and Draymond Green plus some sort of supporting cast, and that’s enough to remain competitive. A title favorite? That’s a stretch given the Warriors’ current situation.Kerr still hopeful that KD and Klay will re-sign but acknowledges the framework of the team will change on some level. “Our team is going to look a lot different next year.”— Nick Friedell (@NickFriedell) June 14, 2019This year’s injury-plagued NBA Finals should send a message to the rest of the league: The age of Warriors domination is over. If ever there was a time to go all-in, it’s right now.Raptors president Masai Ujiri made his gamble last July with a trade for Leonard, and it clearly paid off. There are plenty of candidates out there just one roll of the dice away from potentially becoming next year’s version of Toronto.After finishing second in the Western Conference in 2018-19, do the Nuggets pair another star with Nikola Jokic? Is this the Trail Blazers’ opportunity to finally jump a level from very good to great? What about the Rockets, a contender that has fallen to the Warriors in the last two postseasons? Out in Los Angeles, could it be the Lakers with an Anthony Davis trade or the Clippers with a splash in free agency?The Raptors may largely be the same team next year if Leonard stays, but the Bucks, 76ers, Celtics and Nets are lurking in the Eastern Conference and hoping to turn them into a one-hit wonder.TRADE RUMORS: Where Lakers, Celtics and Knicks stand in Anthony Davis chaseIt always feels silly to anticipate the Warriors folding. These are the better-players-than-you, no-lead-is-safe, light-years-ahead Warriors. If Golden State re-signs Durant and Thompson to max contracts, then one season off could simply mean time to regroup after three rings and five straight trips to the NBA Finals.”I think true champions like we are, we should be able to adapt and keep this same kind of DNA no matter what our roster looks like next year,” Curry said after Game 6. “And [we] have high hopes about being back on this stage, whether it looks the same or not or, obviously, we’re changing buildings (to Chase Center in San Francisco) and all that type of stuff, there is going to be some change.” The end always comes, even if we never see it coming. The Warriors are no longer champions of the NBA.A 114-110 defeat at the hands of the Raptors on Thursday night knocked Golden State off its perch. A Toronto group led by Kawhi Leonard largely dominated the 2019 NBA Finals and took home the franchise’s first Larry O’Brien trophy. It’s easy to let feelings cloud the facts. This is not 2016, when Green recruited Durant from a parking lot following an unprecedented 3-1 Finals comeback by LeBron James and the Cavs. The formula was simple then: Swap Harrison Barnes for Durant at small forward, and then annihilate everything. The 2019 offseason will be much more complicated, with higher importance placed on not only the star signings but also the Warriors’ moves on the margins. The pathway to an NBA championship is growing wider, and teams would be wise to take advantage. Front offices should be ready to increase the aggression on the free-agency trail and make that extra trade call.The end always comes, even if we never see it coming. It’s time for a new era to begin.
The niece of the great Reverend Martin Luther King Jr. Evangelist Alveda King, Director of “Civil Rights for the Unborn for Priests for Life” joined 850WFTL News Director Karen Curtis and program director for our urban station X102.3 Don Williams to give A DIRE WARNING TO AMERICA: “Pray to Stop the Looting and the Shooting.”President Donald Trump greets Dr. Alveda King, niece of Dr. Martin Luther King Jr., at a rally at the Phoenix Convention Center, Tuesday, Aug. 22, 2017, in Phoenix. (AP Photo/Alex Brandon)We asked her what would her uncle think of the mayhem? She said that her uncle believed that riots don’t develop out of thin air and that these violent protests are organized, planned and funded.Also she does not think the violent protesters are honoring the legacy of Martin Luther King Jr., the civil rights movement or George Floyd by burning down cities and their own communities.MLK Jr. said rioting was the voice of the unheard and Alveda King said, “People of America, your voices are being heard. Now, let us come together in unity and faith and love and communicate, solve the problem; violence will not do that.” Listen to the full interview with Evangelist Alveda King here as she answers how we got here and where should be go from here.https://www.850wftl.com/wp-content/uploads/2020/06/alveda-king.mp3