Consumers want to be your partner not your target

first_imgLanguage and words matter. Especially when you are undertaking a branding or marketing project.Too many times when doing branding efforts and marketing campaigns the term “target” or “target audience” is used. But the word target implies you are shooting at something or someone. And no one wants to get shot.What do consumers really want from you? They want to be your partners. They want you to help them. They want to know you have their back.Yes, target marketing matters. You certainly can’t be all things to all people and you must allocate your marketing dollars wisely by choosing certain segments with the right messages. continue reading » 7SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

Second pillar pledge traded for German basic pension support

first_imgGermany’s Social Democratic Party (SPD) has offered its support for the expansion of occupational pensions through tax incentives in exchange for the vote of the Union, the alliance between the CDU and CSU, in favour of the basic pension, IPE has learned. The final parliamentary vote on the so-called Grundrente is scheduled for tomorrow, 2 July.The Union wants to further support occupational pensions in a bid to encourage individuals to start saving in pension schemes early, a source told IPE.Models to change occupational pensions had already been designed, and could be negotiated in the course of the year to become law. Up to two million additional employees could benefit from incentives for occupational pension schemes, the source added.The SPD has additionally promised to the Union a reform of the Riester-Rente after the summer break in order to win the latter’s support for the proposal of a basic state pension. IPE reported last week that the German ministry of finance, led by the SPD’s Olaf Scholz, is working behind the scenes with insurance companies and banks to evaluate possible changes to the privately funded Riester-Rente pension system.The leader of the parliamentary groups of the SPD and the Union have agreed to first adopt the basic pension, but IPE has learnt that negotiations have taken place also with regards to the Riester-Rente, IPE has learnt.Grundrente debatesThe SPD pushed strongly for the basic pension, which was included in a contract to support Angela Merkel’s government in 2018.But debates erupted about how to put in place the measure and its long-term financial sustainability.Alexander Dobrindt, chairman of the CSU regional group in the Bundestag, announced that the Union accepted funding the basic pension using resources from the federal budget, but accused the labour and finance ministers, both SPD, of not sticking to their promises to fund it through a European financial transaction tax.The German federation of employer representatives (BDA) said the coalition had failed to clarify how the basic pension will be financed.The Grundrente is estimated to cost €1.3bn in the first year in 2021, when it would enter into force.The Union would approve the basic pension, but reluctantly, the source told IPE.The Deutsche Rentenversicherung (DRV), which administers the state pension scheme, has raised questions about the process to grant basic pensions.Pensioners can request a basic pension from January 2021, but it will probably be paid from the middle of next year.The BDA considers the administrative costs for the basic pension “absurdly high”. It said the Grundrente was ”the most unfair and bureaucratic reform” since the introduction of the pay-as-you-go pension scheme.last_img read more

Schoolgirls treated for mass hysteria

first_imgMore than 20 female students of the Dora Secondary School have been diagnosed with mass hysteria after they were transferred from the Long Creek Health Centre, Linden-Soesdyke Highway to the Linden Hospital Complex (LHC) on Wednesday.The diagnosis was given by the Hospital’s resident psychiatrist, Dr Sandra Aranguren-Gilart on Wednesday after she treated the students. Two of the girls were subsequently admitted, but were later discharged.Based on reports received, a group of schoolgirls between the ages of 12 and 15 reportedly began experiencing strange symptoms on the school’s premises on Tuesday.On Wednesday, four other girls reportedly returned to the health facility with the same symptoms, and were treated and sent away.Visits were later made by health officials to the school to determine what was causing the strange illness. According to reports, the canteen and water supply were inspected, but nothing was out of the ordinary.It was reported that as the officials were about to leave, the first five girls, along with four others, began experiencing the same symptoms and were rushed to the health facility.About 15 minutes after arriving at the health centre, another group of girls were said to have arrived with similar symptoms. Without hesitation, the girls were transported to the LHC for observation.While some had blamed the extremely hot weather for the symptoms, the hospital’s resident psychiatrist diagnosed the girls with mass hysteria.Mass hysteria is also described as a “conversion disorder”, in which a person has physiological symptoms affecting the nervous system in the absence of a physical cause of illness which may appear in reaction to psychological distress.last_img read more

Irish Water tapping into US and Australian expertise for Gweedore sewerage system

first_imgIrish Water is tapping into a combination of US and Australian technologies to develop the new sewerage system in Gweedore.Engineers with international suppliers are working with the Irish Water team in Donegal as they develop an innovative system for managing wastewater in the West Donegal network.The delivery partners from America and Australia were in Donegal this week as part of an intensive three-day series of engagements. Irish Water is progressing a Demonstration Project serving over 40 properties as the first phase of the Gweedore Sewerage scheme. The project team is currently constructing the main pressure sewer network associated with the Demonstration Project.The pump and pod which will be installed in homes as part of the Demonstration Project.Representatives were on hand to explain to the people who are being connected to the Demonstration Project, the business community and elected representatives in Gweedore, how the system will be installed, how it works and to answer any queries that arose.The new sewerage scheme when completed will improve the water quality in Gweedore Bay and local rivers and streams; provide better treatment of wastewater to protect the environment and ensure Gweedore is in compliance with Irish and European regulations.Following completion of these works, installation of the pods and associated works will take place at individual properties. The collected wastewater will be treated at the existing Údaras na Gaeltachta wastewater treatment plant. Irish Water’s Mark O’Callaghan explained how the system will work: “Wastewater from the house or business will flow by gravity into the pump pod. When the amount of wastewater reaches a certain level, the wastewater will be liquidised and then pumped through a small pipe away to the main network and on to the wastewater treatment plant. The innovative control system will manage the network to ensure that both the individual pods and the overall system functions properly.”Irish Water tapping into US and Australian expertise for Gweedore sewerage system was last modified: October 26th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

Joey Bart hits first Cactus League home run

first_imgSCOTTSDALE, Ariz.–A prospect’s first big league camp is often an overwhelming experience. The stage is bigger, the competition is better and the stakes are higher.Joey Bart is not overwhelmed.The Giants’ 2018 first round draft choice has just 51 minor league games under his belt, but he has wasted little time emerging as one of the early bright spots in major league camp.In the eighth inning of the Giants’ 15-2 win over the Royals Wednesday, Bart led off with an opposite field double to …last_img

World leaders’ Twitter tributes to Nelson Mandela

first_img“I will never forget my friend Madiba,” said former US president Bill Clinton. “I have lost a dear friend. Nelson Mandela stands as an inspiration to us all,” said Kofi Annan. Twitter has collected tweets from major world leaders expressing their sadness at his passing and appreciation of his life. Read them here.#RIPMandelalast_img

Join the 2015 South African Competitiveness Forum

first_imgBrand South Africa will host its second South African Competitiveness Forum (SACF) in Johannesburg in early 2015 under the theme “Active citizenship and its role in changing the South African brand reality”.Top minds from business, government, civil society and the academic world will come together to discuss our position in the world, and uncover ways to give South Africa a competitive edge on the global stage.At the forum Brand South Africa will ask participants to give their views on a number of themes, from youth and innovation to foreign direct investment, the labour market, expansion into the rest of Africa, and active citizenship.A first at the next forum is a session on expatriate South Africans, which aims to explore ways Brand South Africa, business and civil society can work with South Africans living abroad to tell the country’s story, and improve South Africa’s global reputation.Other exciting sessions include a workshop on the nation brand’s “outgoing strategy”. This will focus on business expansion strategy into African markets, and the role perceptions and reputation plays when entering peer markets elsewhere on the continent. Guest speakers from Kenya and Nigeria will give insight into South Africa’s place in these markets.For more information contact Dr Petrus de Kock, research manager at Brand South Africa, at [email protected] theme: Active citizenship and its role in changing the South African brand realityDownload documentThe theme of the second forum is focused on two concepts: active citizenship and the nation brand. The comprehensive research and outcome report from the 2013 SACF highlights insights Brand South Africa uncovered in the process. The feedback from SACF 2013 participants will inform the approach in the next SACF.Workshop 1 – Global South Africans playing their part in creating a competitive and reputable nation brandThe first workshop will not only discuss the overall theme of the second SACF – active citizenship and its role in changing the South African brand reality – but also examine what global South Africans are already doing to promote the nation brand. How can Brand South Africa and South African expatriates work closer together to better tell the South African story globally? How can global South Africans help in achieving the goals of the National Development Plan?Workshop 2 – Youth, innovation and nation brand competitivenessBased on consultations with youth organisations, this workshop will focus on active citizenship and the nation brand, existing projects that align with the NDP, small business support and business development, and social issues that impact development, particularly in townships and rural areas.Workshop 3 – Internal and foreign direct investmentSouth Africa is the continent’s top destination for foreign direct investment. But what are the issues that impact on perceptions of South Africa as FDI destination and trade partner? This workshop will look at support for entrepreneurship and innovation, case studies and experiences of multinationals invested and active in the South African market, existing projects that align to the NDP, and small business support and business development.Workshop 4 – Education and skillsThis session will assemble representatives from the Department of Basic Education, as well as head teachers and civil society organisations involved in education to gain insight on South Africa’s educational strengths and weaknesses. The session will focus on partnerships for enhancing education quality and relevance to the South African economy. Important issues regarding perceptions of the education system and their implications for the country’s reputation will also be discussed.Workshop 5 – South Africa @ Work: the role of labour in creating a new brand realityThis session will gather representatives from South African trade unions to identify the unique features, selling points and stories of South Africa @ Work. It is critical for Brand South Africa to gain insight on case studies of the contribution labour makes and how it can change the South African brand reality.Workshop 6 – The nation brand’s ‘going out’ strategyThe second day of the SACF will open with a workshop on taking the nation brand into international markets. The session will look at the challenges and opportunities for increased cooperation between government, business, and civil society on carrying the message of South Africa into international market spaces. The session will focus on South Africa’s reputation in, exposure to, and interaction with key BRICS and African markets.last_img read more

How far off is the USDA?

first_imgShare Facebook Twitter Google + LinkedIn Pinterest The USDA increased the average national yield estimate to 175.  Some disagree with this estimate, saying the USDA is using record ear weight, which isn’t likely considering the intense summer heat throughout the Midwest. Others are questioning low population count estimates on the reports, which also doesn’t make much sense given the new seed technology options available to farmers. Right now I’m expecting the national yield to be above trend line, and a record yield is not out of the question. Next month USDA numbers will be based more upon actual field results.Farmers want to know if the lows are in for the year. I’m not sure if the low is in yet, but I expect we are getting closer. There is still a lot of old crop left to sell before harvest, which could pressure prices yet. The 15/16 carryout was around 1.70 billion and futures remained near $3.70 for most of the year. The new projected carryout for 16/17 is 2.4 billion bushels (30% higher); therefore I don’t expect a substantial rally until next summer. This may mean $3.40 to $3.50 over the winter after harvest is complete.While next year’s corn demand is expected to reach record levels, the record wheat and corn levels globally will be extremely burdensome. A supply disruption is needed. However, don’t expect farmers to reduce corn acres next year because there aren’t any other crops with much better returns based upon prices today.Beans showed the biggest percent increase in the August report. August weather has been good for beans so far, making record yields a possibility. There is about $1 per bushel downside risk right now. Soon South American planting intentions and weather will be the focus. Beans may be erratic for the next few months. More travellingThis week I was in west central Ohio. The USDA crop conditions report for Ohio showed 50% good/excellent and 20% poor. I agreed with this estimate, corn either looked really great or really bad. Most farmers I spoke with expected yields to be below normal, but not dismal. Beans showed the most signs of stress in Ohio compared to everywhere else I’ve been the past two weeks (Minnesota, Iowa, Nebraska and South Dakota).Once again, I travelled to Nebraska yesterday and corn and beans still look very good. A handful of corn fields (maybe 5%) showed signs of stress, but this was mostly on poor, hilly soil in western Iowa. I didn’t see any signs of bean stress. The fields showing the most stress were within 20 miles of my family farm in Beatrice, Neb.Jon grew up raising corn and soybeans on a farm near Beatrice, NE. Upon graduation from The University of Nebraska in Lincoln, he became a grain merchandiser and has been trading corn, soybeans and other grains for the last 18 years, building relationships with end-users in the process. After successfully marketing his father’s grain and getting his MBA, 10 years ago he started helping farmer clients market their grain based upon his principals of farmer education, reducing risk, understanding storage potential and using basis strategy to maximize individual farm operation profits. A big believer in farmer education of futures trading, Jon writes a weekly commentary to farmers interested in learning more and growing their farm operations.Trading of futures, options, swaps and other derivatives is risky and is not suitable for all persons. All of these investment products are leveraged, and you can lose more than your initial deposit. Each investment product is offered only to and from jurisdictions where solicitation and sale are lawful, and in accordance with applicable laws and regulations in such jurisdiction. The information provided here should not be relied upon as a substitute for independent research before making your investment decisions. Superior Feed Ingredients, LLC is merely providing this information for your general information and the information does not take into account any particular individual’s investment objectives, financial situation, or needs. All investors should obtain advice based on their unique situation before making any investment decision. The contents of this communication and any attachments are for informational purposes only and under no circumstances should they be construed as an offer to buy or sell, or a solicitation to buy or sell any future, option, swap or other derivative. The sources for the information and any opinions in this communication are believed to be reliable, but Superior Feed Ingredients, LLC does not warrant or guarantee the accuracy of such information or opinions. Superior Feed Ingredients, LLC and its principals and employees may take positions different from any positions described in this communication. Past results are not necessarily indicative of future results. He can be contacted at [email protected]last_img read more

Pakistan’s Ahmed Shehzad attacks Tillakaratne Dilshan over religion

first_imgPCB has ordered an investigation in the religious comments made by Shehzad against DilshanReligious comments by Pakistan batsman Ahmed Shehzad to Sri Lanka player Tillakaratne Dilshan after their one-day international last Saturday are being investigated by the Pakistan Cricket Board.While the players were walking back to the dressing room in Dambulla, Sri Lanka, Shehzad was caught on camera telling Dilshan “if you are a non-Muslim and you turn Muslim, no matter whatever you do in your life, straight to heaven.”Dilshan’s reply was not audible, and Shehzad went on to say, “Then be ready for the fire.”Shehzad was summoned to PCB headquarters in Lahore on Wednesday and asked about his comments, board general manager media Agha Akbar said.”Ahmed has informed the PCB that it was his personal chat with Dilshan, and there was nothing more to it,” Akbar said.”What we understand is that no Sri Lanka Cricket official or our own manager lodged any complaint.”However, Akbar said the PCB was still investigating the matter.Dilshan was born to a Muslim father and a Buddhist mother and was known as Tuwan Mohamed Dilshan.He shed his Muslim name shortly after his international debut in 1999 and took up the name Tillakaratne Mudiyanselage Dilshan with an ethnic Sinhalese-Buddhist identity.His childhood coach Ranjan Paranavitana said even though Dilshan carried a Muslim name, he and his brothers and sisters followed their mother’s religion from their childhood.Dilshan scored an unbeaten 50 on Saturday and powered the home team to a seven-wicket victory in the ODI series decider.advertisementlast_img read more

Permanent Secretary Highlights Inclusion in Tourism

first_img Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, says the Government is seeking to build an inclusive sector through a digital transformation from which all Jamaicans can benefit.Ms. Griffith was speaking at the Jamaica Tourist Board (JTB) Tourism Awareness Week Thanksgiving Service, which was held at the Calvary Baptist Church, in Montego Bay, St. James, on Sunday (September 23).“Building an inclusive sector where all Jamaicans can benefit from tourism’s success is always foremost in the Government’s thinking, and digital technology is helping us to enhance such an inclusion. There is no doubt that digital technology has revolutionised the way in which we live, the way we think, and the way we see the world,” she said.“Consider our daily lives; we use smart devices to pay our bills, watch movies, attend classes, order meals, meet potential partners and even track down lost friends… such is the use of technology,” Ms. Griffith added.The Permanent Secretary argued that tourism has not escaped the digital revolution, as every technology that affects the citizenry impacts the industry.She said that contrary to popular belief, technology has not hampered the tourism experience, but has enhanced it, leading to more enticing opportunities for both the traveller and the destination.“Travellers can [now] visit interactive web portals to reach and to research travel destinations and accommodations. They can do so via online platforms such as Expedia, Travelocity and Priceline, and they can book an entire customised trip themselves on their mobile phones or laptops,” the Permanent Secretary said.She pointed out that new technologies have affected the travel industry in a most profound way, changing traveller behaviour and expectations.Tourism Awareness Week 2018, being observed from September 23 to September 29, is being held under the theme ‘Tourism and the Digital Transformation’.Other activities will include a Tourism Action Club Forum at the Montego Bay Convention Centre, as well as a digital marketing competition that will highlight Jamaica’s hidden tourism gems. Ms. Griffith was speaking at the Jamaica Tourist Board (JTB) Tourism Awareness Week Thanksgiving Service, which was held at the Calvary Baptist Church, in Montego Bay, St. James, on Sunday (September 23). Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, says the Government is seeking to build an inclusive sector through a digital transformation from which all Jamaicans can benefit. center_img Story Highlightslast_img read more